Automating Lead Follow-Up with n8n and GoHighLevel

Combining Hordanso's n8n VPS with GoHighLevel creates one of the most powerful lead follow-up systems available to Nigerian businesses. Here is how to build it.

Overview of the Automation Flow

  • Step 1: New lead comes in (from WhatsApp AI, web form, Facebook ad, or manual entry)
  • Step 2: GHL triggers a webhook to n8n
  • Step 3: n8n sends an immediate WhatsApp message to the lead (via 360Dialog or Meta API)
  • Step 4: n8n sends a notification to your team (WhatsApp or email)
  • Step 5: n8n waits 24 hours, then sends a follow-up message if the lead has not responded
  • Step 6: After 3 days with no response, n8n creates a Task in GHL for a human agent to call

Setting Up the GHL Webhook to n8n

  1. In your n8n dashboard, create a new workflow and add a Webhook node as the trigger.
  2. Copy the Webhook URL from n8n.
  3. In GoHighLevel, go to Settings > Webhooks.
  4. Click Add New Webhook.
  5. Paste the n8n Webhook URL in the URL field.
  6. Select the event Contact Created (or the events you want to trigger on).
  7. Click Save.
  8. Activate your n8n workflow. It is now live.

Building the n8n Follow-Up Logic

After the Webhook trigger node in n8n, add:

  • HTTP Request node → call 360Dialog or Meta WhatsApp API to send immediate welcome message
  • Gmail or Email node → send internal notification to your sales team
  • Wait node → set to 24 hours
  • IF node → check if lead has replied (query GHL conversations API)
  • HTTP Request node → if no reply, send follow-up WhatsApp message
  • Wait node → set to 72 hours
  • GoHighLevel node → create Task assigned to sales rep

Tip: Use n8n's Split in Batches and Merge nodes when handling multiple leads simultaneously to prevent workflow overload.

Testing the Workflow

  1. In GHL, manually create a test contact.
  2. Watch the n8n execution log to confirm the webhook fired.
  3. Verify the WhatsApp message arrives on the test number.
  4. Check the GHL contact for the expected tags and pipeline movement.

 

  • n8n GHL, pipeline, automation, leads workflow, CRM automation, lead follow-up
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